Southern Cross Austereo held a immersive media presentation on how the connected car will be a major part in future of broadcast radio.

Tesla’s are the coolest of the cool, the techiest of the tech, and also a key to how media and the connected car are becoming one. And one of the first places to see one in Australia, was at MLab. The Tesla Model S arrive didn't arrive in Australia till 2015, but Group M’s MLab is the place to check one out this week to see how media owners and advertisers alike can tap its 17-inch dashboard touchscreen and in-car connectivity. 

GroupM's second annual mLab event took place over 5 days in October 2014 where media owners presented directly to GroupM clients, staff and key industry people.

A curated range of media owners were positioned through a 'circuit' laid out in one of the large sound stages in Sydney's Fox Studios.  Groups of 10-15 were escorted around the circuit receiving presentations and interactive demonstrations from each media owner.